LANE 4 ADVISORS
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HOME

 GETTING OFF THE BLOCK IS JUST THE START.

 

Moving you into the fast lane. Keeping you there.

Lane 4 Advisors is a strategic advisory and marketing firm that provides insightful analysis and actionable recommendations for branded consumer companies. We collaborate with management teams, boards, investors and entrepreneurs to fuel growth, compete globally and drive shareholder value.

Given our unique combination of corporate and entrepreneurial experience, we provide smart, innovative, customized solutions coupled with proven financial acumen to optimize a client’s path to success.

We specialize in both in-depth and time-sensitive projects for start-up, middle market, turnaround and Fortune 100 clients.


Services

Every company needs access to proven strategies & innovative ideas.

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CORPORATE

  • Business & Growth Strategy Development & Review
  • Operational & Financial Benchmarking
  • Management Tools & Reporting
  • Capital Raising & Strategic Alternatives
  • Liquidity Event Preparation
  • Executive & Board Coaching, Formation & Assessment
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MARKETING

  • Target Market Analysis
  • “Go to Market” Strategy 
  • Product R&D Process Review
  • Overall Marketing Strategy & Tactics
  • Sales & Distribution Channel Analysis
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TRANSACTION

  • Investor/Buyer Pitch Preparation
  • Due Diligence
  • Deal Structuring & Incentives
  • Strategic Fit Assessment
  • Target Identification & Prioritization
  • Post M&A Integration
     

Team

 
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Partner

Michelle Cherrick   michelle@lane4advisors.com

  • Financial & Strategic Advisor & Board Member
  • 20+ years Investment Banking & Consulting
  • Focus on: Business Strategy Development, Financial Implications, Performance Benchmarking, Capital Alternatives, Transaction Structure
  • Clients include: Chipotle, Lululemon, McDonalds & Ulta
 

 

Partner

Catherine Nottage    catherine@lane4advisors.com

  • Sales & Marketing Executive, Entrepreneur & Board Member
  • 20+ years Advertising, Communications & Consulting
  • Focus on: Brand Creation, Product Launch & Development, Sales Channels & Strategies, Project Management
  • Clients include: Apple, Lexus, Salesforce & Taryn Rose
 

20 Sunnyside Ave. #304 Mill Valley, CA 94941